Categories
Social Media

Virtual Keynote and Back to School Program with Liz Roesel

With so many unknowns and constant changes, the need for a positive mindset and a cohesive team has never been more important. Celebrating your own and each others’ successes – not matter how large or small – is key in building a team that’s ready to tackle the 2020-2021 School Year. Liz Roesel’s virtual keynote […]

Categories
Social Media

5 Instagram Story Strategies to Increase Engagement

Utilizing Instagram Stories is a game changer in the social media world. Companies are using Instagram Stories to build brand awareness, engage with their audience on a more personal level, and create a unique user experience.  For those of you who are new to Stories, it’s a feature on Instagram where you share photos and […]

Categories
Marketing Strategy

Creating Marketing Messages that Drive Participation: Applying an Ad Ratings Study to School Nutrition

When you’re marketing your program, I don’t want you to feel like you’re throwing spaghetti at the wall. Time is precious, so let’s make sure that the time you spend marketing your program is. And to help us strategize your marketing plan, we’ll turn to a recent study by System1 and shared by the American […]

Categories
Social Media

Kind of a Big Dill: Social Media Marketing in School Nutrition, 1st Edition

Whether you just created an Instagram for the first time, are experiencing your first spike in new followers on Facebook, or have been building your online audience for years, it’s always inspiring to see how other school nutrition programs are marketing their program on social media. That’s why I’m so excited to kick off what […]