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Top 5 Tips

Top 5 Tips from the SNA of South Carolina Conference

The School Nutrition Association of South Carolina always hosts an amazing conference, but this year was definitely my favorite that I’ve attended. I caught up with old friends, made new ones, enjoyed lunch with SNA President Gay Anderson (who we were so thankful to have in attendance!) and taught five (yes, five!) education sessions. I […]

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Marketing Strategy

Creating Marketing Messages that Drive Participation: Applying an Ad Ratings Study to School Nutrition

When you’re marketing your program, I don’t want you to feel like you’re throwing spaghetti at the wall. Time is precious, so let’s make sure that the time you spend marketing your program is. And to help us strategize your marketing plan, we’ll turn to a recent study by System1 and shared by the American […]

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Social Media

Kind of a Big Dill: Social Media Marketing in School Nutrition, 1st Edition

Whether you just created an Instagram for the first time, are experiencing your first spike in new followers on Facebook, or have been building your online audience for years, it’s always inspiring to see how other school nutrition programs are marketing their program on social media. That’s why I’m so excited to kick off what […]