Categories
Giving Back

Liz and Arianne’s Top 5 Goals for 2020

Since launching SEA Level Social just a few months ago, Liz Roesel and Arianne Hurtado have been strategizing for 2020. How we could creatively and effectively serve school nutrition professionals and help them promote their program and feed more students. After so many conference calls and Google Hangout, and an all-out Chinese food takeout fueled […]

Categories
Social Media

5 Instagram Story Strategies to Increase Engagement

Utilizing Instagram Stories is a game changer in the social media world. Companies are using Instagram Stories to build brand awareness, engage with their audience on a more personal level, and create a unique user experience.  For those of you who are new to Stories, it’s a feature on Instagram where you share photos and […]

Categories
Top 5 Tips

Top 5 Tips from the SNA of South Carolina Conference

The School Nutrition Association of South Carolina always hosts an amazing conference, but this year was definitely my favorite that I’ve attended. I caught up with old friends, made new ones, enjoyed lunch with SNA President Gay Anderson (who we were so thankful to have in attendance!) and taught five (yes, five!) education sessions. I […]

Categories
Marketing Strategy

Creating Marketing Messages that Drive Participation: Applying an Ad Ratings Study to School Nutrition

When you’re marketing your program, I don’t want you to feel like you’re throwing spaghetti at the wall. Time is precious, so let’s make sure that the time you spend marketing your program is. And to help us strategize your marketing plan, we’ll turn to a recent study by System1 and shared by the American […]

Categories
Social Media

Kind of a Big Dill: Social Media Marketing in School Nutrition, 1st Edition

Whether you just created an Instagram for the first time, are experiencing your first spike in new followers on Facebook, or have been building your online audience for years, it’s always inspiring to see how other school nutrition programs are marketing their program on social media. That’s why I’m so excited to kick off what […]